Snap Site Studios provides creative and dynamic web solutions and services to the SMB marketplace, and won't break your bank doing it! Our goal is to deliver large agency quality - quickly and painlessly. “Snap Site” is founded by long time industry colleagues, Zach Heathwaite and Kelly Richards. Prior to founding Snap Site, Zach was the Creative Director for an industry leading software company with a strong focus in interface design. Kelly was the Senior Art Director for a major marketing agency that specialized in branding and corporate identity. Collectively, their 13 years of web development and marketing experience gives Snap Site an unparalleled industry advantage. Snap Site Studios dedicates itself to one sole purpose: creating visually striking, organized, high-end websites for small to medium sized businesses. This is our only focus, and we love doing it, which makes us so good at it. Statistics have proven that looks really do matter when it comes to the design of your website. A recent study by Stanford University states that the aesthetics of a website was clearly the most prominent issue when people evaluated web site credibility. Snap Site will give your company the website it needs, and will do it in an efficient, cost-effective way. Using the latest technologies and our extensive design expertise, we'll transform your poorly designed, hard to navigate or just plain outdated website into a striking visual presence that better represents your company while gaining a competitive advantage on the web. Fresh, clean designs Cost effective The latest technologies Platform Compatibility Search engine optimization Extraordinary navigation Instant web "makeover" Proven ROI Fast turn-around No hidden costs Strong Web Presence Peace of mind. WHY IS THE "LOOK" SO IMPORTANT? An Excerpt from a Stanford University Study: The results of this research show that the Design Look of Web sites was clearly the most prominent issue when people evaluated Web site credibility in this study. Almost 50 percent of comments about Web credibility contained something about the look of the site, either in general (e.g., "looks professional") or in specifics (the layout, the colors, etc.). The dominance of Design Look may be surprising at first. One might ask, 'Are people really so influenced by design look and not by more substantial issues?' The answer appears to be yes — at least in this setting. It's important to note that looking good is often interpreted as being good-and being credible. Since at least the 1940s,social psychology research has shown that physically attractive sources (usually people) have been perceived to be credible sources (Benoy, 1982; Berscheid, 1981; Berscheid & Walster, 1974; Dion, Berscheid, & Walster, 1972; Eagly, Ashmore, Makhijani, & Longo, 1991). This basic human processing bias — "looking good is being good" — also seems to hold true for evaluating the credibility of Web sites, especially since Design Look is highly noticeable. The research context is another factor that likely contributed to the overwhelming prominence of Design Look as a rationale for determining site credibility. Because people participated in this study to earn a donation for a nonprofit organization — not because of a deep personal interest or need — they did not likely have the motivation to process the Web sites deeply. According to the Elaboration Likelihood Model (ELM) (Petty & Cacioppo, 1986), without deep motivation, people will rely on peripheral cues, such as appearance, for making assessments. The ELM would predict that if the participants had both the ability and the motivation to scrutinize these sites carefully, the percentages in this study would change, with peripheral cues playing a less significant role. Although people in this study were probably not deeply involved in the evaluation task, this is not a fatal flaw in the research. Our results are still valid. One could argue that people typically process Web information in superficial ways, that using peripheral cues is the rule of Web use, not the exception (for empirical research supporting this point, see Cockburn & McKenzie, 2001). From a user perspective there are many sites available, with the next piece of information just one click away. Even the words people use to describe Web use — "visiting sites" and "surfing the Web" — suggest lightweight engagement, not deep content processing. Research has yet to examine the relationship between engagement level and credibility assessments of Web sites. Snap Site Studios is located in the historic millyard disdtrict of downtown Manchester, New Hampshire. Snap Site Studios 814 Elm St. Suite 502 Manchester, NH 03101 + Phone 603.622.3685 + Fax 603.218.6443 + Email Info@snapsitestudios.com Sales@snapsitestudios.com Links www.e-var.com www.kana.com www.dekaresearch.com www.autodesk.com www.sba.gov www.pcconnection.com www.alliance-core www.bluehost.com www.wildwhites.com www.alliance-core.com www.snapstestudios.com www.nh.com